A Qode Guide
Your Website's Job Description
A guide to what your website must do for your business. Our team's expertise and experience distilled into a practical, actionable guide for SMB foudners and operators.
17 short chapters that defines your website's job description to help your business grow.
Four jobs you website must do
Be found
Get discovered without paying for traffic, by people who have the problems you fix.
Be understood
Of the people who arrive, how many quickly know what you do and if you do it for them.
Be acted on
How to get people to connect with you when then feel you are a fit for them.
Do the work
What your website must continue to do even after a customer connects with you.
Contents
Part One
Foundations
What your website is for, and the four key jobs it must to do.
Chapters 1–3
Part Two
Be Found
Search changed. Being found now means being legible to machines, not just ranked by them.
Chapters 4–6
Part Three
Be Understood
Of the people who arrive, how many work out what you do before they leave.
Chapters 7–10
Part Four
Be Acted On
Of the people who understand, how many take a step you can respond to.
Chapters 11–13
Part Five
Do the Work
What a website can take off your desk once somebody says yes.
Chapters 14–15
Part Six
Running It
The numbers you need to track, and where to start tomorrow.
Chapters 16–17
If you want a hand with the diagnosis, we do a version of it as a conversation, no charge and no obligation.
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